Who We Are
Shawna Goodman Sone
Chair of the Board of Directors
Shawna Goodman-Sone obtained a BA in Art History from McGill University and was awarded the McGill Scarlet Key for outstanding leadership and positive impact. She graduated from the Natural Gourmet Cooking School and the Institute of Culinary Education, both in New York City. Upon graduation, she has given classes, catered and cooked for clients in New York, Philadelphia, Toronto, Montreal and Israel. She acted as editor of the cookbook, Panache: Montreal’s Flair for Kosher Cooking, a project of the Auxiliary of the Sir Mortimer B. David Jewish General Hospital.
Shawna is currently living in Ra’anana, Israel combining her love for food and philanthropy in creating classes that celebrate Israel’s abundance while raising awareness of local charitable organizations. She is an active member of the Jewish Funders Network and spends her time learning and visiting with various organizations in Israel. Shawna serves as Chair of the Morris & Rosalind Goodman Family Foundation.
President, The Morris & Rosalind Goodman Family Foundation
Maxyne Finkelstein was appointed as the President of the Morris and Rosalind Goodman Family Foundation (MRGFF) in January 2017.
Maxyne Finkelstein began her career in communal service in Montreal. She held a number of positions at Federations CJA including serving as Executive Director (second most senior role in the organization) until 1999. She then relocated to Toronto as CEO of Jewish Federations Canada – UIA, a role she held until 2006.
In 2006 Maxyne moved to New York to serve as the first North American to lead the delegation and fundraising activities of the Jewish Agency for Israel for Canada and the United States. In 2010, she was recruited to manage the annual campaign of the Birthright Israel Foundation. Most recently she worked at the Genesis Prize Foundation, a Jewish global initiative which recognizes outstanding achievement and service to humanity through an annual $1 million award to an individual.
Maxyne is pleased to have returned to her city of origin and to have the honor of working for a family which exemplifies outstanding dedication to philanthropy and service to community in North America and Israel.
Co-Founder and Chairman of the Board, Pharmascience Inc. Co-Founder, The Morris & Rosalind Goodman Family Foundation
After graduating from the Faculty of Pharmacy at the Université de Montréal in 1953, Morris Goodman went on to pursue a career in the business side of the pharmaceutical industry.
In 1983, he partnered with Ted Wise and together, they founded Pharmascience Inc. Mr. Goodman played a founding role in the company’s growth and development. Recognized as one of Canada’s leading entrepreneurs and a pioneer in the generic drug industry, Mr. Goodman dedicated his career to creating the difference in healthcare globally.
Chief Executive Officer, Pharmascience Inc.
Dr. David Goodman is Chief Executive Officer of Pharmascience , which is today the 2nd largest privately-owned pharmaceutical company in Canada.
Dr. Goodman obtained his Bachelor degree in Commerce from McGill University, and his Ph.D. in pharmacology from the University of Virginia. Upon graduation, he began his career at Pharmascience in Business Development and has gained significant experience in progressively senior international and domestic roles.
Under Dr. Goodman’s leadership, Pharmascience has gone from being a strictly Canadian company to becoming an important player on the global stage. Dr. Goodman’s success is his belief and insistence on major and constant investment in internal and external R&D programs, as well as in employee development.
Deborah Goodman Davis
Owner, Deborah G Davis Fine Art
Deborah Goodman Davis received a BA from Cornell University and an MA from the University of Chicago, both in art history. She has also completed coursework at the Graduate School of Art History at Yale University and attended Sotheby’s Works of Art Course in London. Deborah holds 25 years of expertise in modern and contemporary art as well as photography. She has held positions in renowned museums and institutions such as the Art Institute of Chicago, Yale University Art Gallery, the Herbert F. Johnson Museum of Art at Cornell University, the Montreal Museum of Fine Art and Sotheby’s London.
Deborah uses her expertise to ensure that her clients’ expectations are met in terms of taste and interest. She is curator for several prominent collections, such as the Archer Hotels and Pharmascience, Inc. In 2012, her children’s book, Speeding Down the Spiral, was awarded the Mom’s Choice Silver Medal Prize. Deborah also published PhotoRX: Pharmacy in Photography Since 1850, a book on the Pharmascience collection. She is currently the owner of Deborah G Davis Fine Art , an art advisory business.
Professor of Management, Sauder School of Business, University of British Columbia
Dr. Daniel F. Muzyka received his BA with honors in Physics and Astronomy from Williams College and earned his MBA with a focus in Strategic Planning from the University of Pennsylvania. He also completed a Doctorate in Business Administration from Harvard University. Dr. Muzyka has held a number of important positions, including Dean and the RBC Financial Group Professor of Entrepreneurship at the University of British Columbia’s Sauder School of Business. Dr. Muzyka has taken part in a diverse range of boards, venture capital funds, not-for-profit and government organizations and committees.
Dr. Muzyka has most recently served as President and Chief Executive Officer of The Conference Board of Canada and served as Chair of the Natural Sciences and Engineering Research Council of Canada (NSERC) as well as on various government councils.
President, A Segal Holdings
Mr. Segal earned his BA in Economics from the University of Michigan and his MBA from Columbia University. Since 2000, he has run his family’s investment company. Prior to that he served as President of Peerless Clothing, a privately held men’s tailored clothing business.
Mr. Segal has held various lay positions in the Montreal Jewish community and is a cofounder of the “Generations Fund” and “The Passport for Jewish Life”, a community investment in Jewish Identity and continuity. He has served as board chair of the Montreal Jewish Community Foundation and the Segal Center for Performing Arts. In addition, he has served on the board of the Jewish General Hospital, Congregation Dorshei Emet, and Prizmah, North America’s thought leader for Jewish Day schools. Mr. Segal was the 2016 Federation CJA Campaign Chair.
Executive Director, Edmond de Rothschild Foundations
Since 2005, Firoz Ladak is the CEO of the Edmond de Rothschild Foundations. Firoz is responsible for the strategy, implementation and financial management of a philanthropic network that spans Europe, the United States, Africa, South Asia and the Middle East.
Firoz is also a member of the board of various foundations under the Edmond de Rothschild umbrella, including the Fondation Ophtalmologique Adolphe de Rothschild; Carnegie Hall in New York; and Admical, France’s leading organization for the professionalization of the philanthropic sector.
Previously, he spent over 12 years in investment banking at Paribas, specializing in project and media finance, privatization and the creation of public-private partnerships. Through his work in emerging markets, he gained considerable experience in economic development and the management of relations with international organizations and governments.
Firoz is a graduate of McGill University and the University of Oxford, where he completed an M. Phil in Oriental Studies as an Aga Khan Foundation Scholar. He is a Canadian and French citizen and resides in Geneva, Switzerland.
Senior Manager, The Morris & Rosalind Goodman Family Foundation
Sharon Bitensky began her career in her native Buenos Aires with the Argentinean Jewish Community, working her way up to Assistant Director of the Community Rebuilding Department of the American Jewish Joint Distribution Committee in Latin America and The Caribbean. Immigrating to Montreal in 2005, Sharon worked for the Sylvan Adams YM-YWHA, for B’nai Brith Canada and for the Strategic Planning and Community Relations department of Federation CJA where she focused on Evaluation and Impact Measurement.
In 2006, Sharon was awarded the Prix du Lieutenant-gouverneur du Québec, for her personal, social and community involvement and leadership. In 2007, she was presented with the Lori Stein Memorial Award for leadership from the Sylvan Adams YM-YWHA and received the Federation CJA’s Outstanding employee award in 2017.
In Buenos Aires, Sharon completed her BA in Management for Non-Profit Organizations and a Masters in Institutional Diagnosis, Evaluation and Intervention Strategies. In Montreal, she completed a graduate diploma in Community Economic Development at Concordia University.